Local SEO Top Tips on How to Promote your Business Locally
More than ever, local SEO is playing a big part in business success for clients throughout the UK. Here at Kleo Digital, we’ve put together our best top tips for local SEO in 2021 and answered some mystical questions along the way on how to promote your business locally, and more…
What is Local SEO?
Many people search for the definition of local SEO. So what is it exactly? We see local SEO as enhancing your online marketing and website around searches that are geographically local to you and put yourself in front of those searching for services and products that you offer within a certain radius.
Why the same search shows different results?
Have you noticed a difference in search results when you were placing a food order from your office to that of the order from your home? It is due to Search Engine Optimisation (SEO) for local residents.
It makes sense as customers would generally order hot food and would need it quickly. For this, they would look to restaurants that are closer to them. Search engines have evolved to cover this factor for them. They now include a “proximity factor” in their normal search algorithms. This is when Google takes your location into account even without the need of you selecting the option of “near me”.
Importance of Local SEO
Boosting the local SEO is vitally important for new and small-scale businesses. It improves the popularity among the local residents and helps to promote your businesses to the nearby locations. Businesses often imply the strategies to boost their SEO locally to stimulate relevance as well as visibility.
Some factors are responsible for creating your digital footprint. Each factor has a different weightage depending upon the keywords, phrases, and area which in-turn determines whether you are a top search result for what and from where a user types into the search engine. Following are some of the strategies you can adopt for local SEO and promote your business locally.
1. Creating a Google My Business Account
Creating a Google My Business account is generally considered one of the first and most important steps of running your business. It is a free tool that – based on your business profile – gives you the ability to appear on Google Search and Google Map.
It helps to connect you with your customers, post regular updates, and also see how your customers perceive your business. It is as simple as just making an account on Google My Business and filling up the relevant business information. All the information you provide becomes a part of your business profile that will now appear on Google Maps and local search results.
- It is the foremost and vital step for local SEO.
- This tool is free for all and very easy to use.
- Helps to appear on Google Maps and local search results.
2. Getting Reviews
Getting reviews is an integral part of any type of business that needs to attract customers. Customers want professional services and one way they get that certainty is to choose the business with the most positive reviews. Notice the word “positive”. It is also vital that you perform a good screening test to make sure you get reviews from happy customers.
- Customers want certainty in professional services.
- Reviews help in generating an impressive profile.
- Reviews optimise your business more effectively for local search results.
3. Optimising Websites for Mobile
It is easier to surf through websites from your mobile instead of sitting in front of a desktop. So, it becomes implied that if you want to keep your customer’s attention, develop websites that are optimised for viewing through mobile. Furthermore, if your customer is outside, they will most probably use their mobiles for search. So, make sure your websites would load quickly – in no more than 3 seconds. The site should be easy to surf through and should not be too wordy as it might become difficult to read through from a mobile screen.
- The vast majority uses mobiles for surfing.
- Mobiles and mobile internet are mostly within reach.
- It requires much less effort to use mobile than to use a desktop.
4. Make Location-Specific Pages
Big brands optimise their websites for SEO using a wider range of keywords with a little brand recognition. You can get an edge over them by optimising your website for your every location. The same goes for even if you operate from a single location. Your location-specific pages must display information such as opening and closing time, names, addresses and phone numbers, and a Google Maps link or directions for each location. It also helps to provide focused descriptions, promotional deals as well as the availability of parking spaces.
- Location-specific pages give you an edge over worldwide brands.
- More location-focused content and descriptions attract more local customers.
5. Have High-Quality Backlinks Throughout the Internet
Posting high-quality content on your website boosts SEO by making people want to link their content with your content. They would want to cite your website and quote you as a reference. Nonetheless, it promotes the local SEO excellently.
You can also harness the power of social media by collaborating with the content creators and local influencers. You might have noticed this practice by the popular YouTube channel – Linus Tech Tips – by playfully getting in “segue to our sponsor”.
- High-quality backlinks develop a “want” for linking to your website.
- You can make multiple appearances via backlinks.
Here are some other tips you can also utilise for maximum local SEO:
6. Optimising for Voice Search
As mentioned, mobiles are more readily available for web searches. Therefore, optimising for voice search is also a key factor for a person especially when they are driving and need a quick search.
7. Utilising Local “Hot” Keywords
If there is a popular location near your place, you might want to use them to your advantage as well. For example, you can mention your location as “opposite to Starbucks”.
8. Employing Services of Online Business Directories
Becoming registered with popular Online Business Directories such as Facebook, LinkedIn, Yelp, etc. boosts organic traffic to your business. It boosts the local SEO as well as enhancing visibility.
As important as local SEO is for a business, the function does not require much effort and is fairly simple for you to complete these outlined tasks in order to help promote your business locally. Boosting the local SEO should feel like a piece of cake for a person who has already gone through the tougher part of setting up their business. The major part of this post is mostly free. If you’d like to discuss anything or need help on your local SEO, please feel free to contact our team.