Are you the CMO of a company and noticing that your website isn’t converting? It can be frustrating and downright disheartening to pour money into a website only to find out that it isn’t producing sales. But don’t fret! There are some common reasons why websites don’t convert, and luckily, there are solutions for each one. Let’s take a look at some of the most likely culprits behind your website’s conversion problem.
Getting to the Bottom of Your Website’s Conversion Problem
Wondering why your website isn’t converting? Below are some of the most common reasons why, and solutions to help improve your conversion rates.
User Experience Issues
User experience (UX) plays an integral role in any successful website. If users have difficulty navigating your site, they will likely just leave without taking any action. Friction points on your site could include slow loading times, unclear navigation menus, or unappealing design elements. To remedy this issue, try tracking user behaviour on your site using heatmaps or analytics tools such as Google Analytics or Crazy Egg. Doing so will help you identify which pages are causing problems and how best to fix them.
Content is king when it comes to marketing, and if your content is subpar then chances are it won't be converting into sales. Make sure that all the content on your website is well written, informative and helpful for visitors. Additionally, make sure that there is enough content on each page so that visitors have plenty of reading material without having to click away from the page. This will keep them engaged until they reach the call-to-action button at the bottom of each page.
Low SEO Ranking
Search engine optimisation (SEO) is key for improving visibility online; after all, if no one can find you then no one will convert! You should start by doing keyword research into popular phrases associated with your business industry so that you can incorporate those keywords into titles and descriptions throughout your website. You should also focus on optimising meta tags for each page as well as setting up 301 redirects for any broken links or pages that have been moved around since launch day. These tactics should help improve your overall SEO ranking significantly over time - leading to more organic traffic (and conversions!) down the line.
No matter what kind of industry you're in, it's important to make sure that your site is optimised properly in order to generate leads and sales from visitors who come across it online; otherwise all those clicks will go right back out without any conversions made! We've seen how UX issues can lead people away from the purchase point; lacklustre content can be boring and unengaging; and low SEO rankings mean fewer people finding out about you in the first place!
Your website is new
You’ll be relieved to hear new sites take time to convert. This is due to the fact that it takes time for a website to rank on search engines as traffic= sales. An SEO campaign however, would be able to help to get your new website ranking.
There’s no SEO.
Attention spans are reducing day by day, and most people don’t look past the first page on any search engines. If you’re not ranking on Google, how can you expect visitors and traffic? Making your website SEO friendly via keywords will ensure you’re first page and people will see your site.
You don’t have a CTA’S
A call to action (like a prompt to call or a link) invites the visitor to make contact. Something as simple as a contact form makes people more likely to enquire, resulting in more potential sales.
Your website is too confusing
Graphics can be fun, but an overcomplicated sites makes users more likely to click away. Make sure you don’t go overboard with decorations to avoid distracting from your services. A CTA is a simple way to invite someone on your site to contact your organisation.