A Customer Data Platform (CDP) allows companies to store and manage customer information in real time. It gathers essential data from a range of sources, including websites, email lists, and CRM platforms; allowing businesses to gain insight into their target customers’ spending habits as well as how they research purchases.
A CDP is designed to connect various channels used by your organisation – providing an integrated database that can be utilised for effective marketing campaigns with the aim of meeting business objectives.
"I have been recently working with the Kleo Digital team on the development of a new website for an established City-based dental practice in London. I was very impressed by the high level of skills of all team members and their professionalism, timely communications and excellent customer care. The website relaunch was a total success and we are looking forward to working with Kleo team on future projects."