If you want your company to reap the rewards of voice search, then optimising for it is essential. Voice SEO helps businesses like yours boost visibility online, driving more traffic and potentially increasing profits too! To get on top results with a “featured snippet” there are vital steps that need attention – researching keywords; developing subheadings; organising web page content optimising web content, just to name a few.
Executing all these correctly can help make sure your website stands out from the competition and secure those high-profile featured snippets!
A featured snippet is content that highlights specific information from an organic search result in a paragraph, list, or table format. Being featured means you get more organic traffic and a better advantage over other results. The snippet is more eye-catching and because it offers a direct answer, people are more likely to click on that rather than scroll down to another site.