Digital marketing is a powerful and cost-effective way to grow your business. Through digital channels, you can reach potential customers who prefer online learning opportunities. Platforms such as social media, email, PPC ads, and SEO enable businesses to expand their audience while nurturing existing relationships with the right content at an affordable rate. Put simply– investing in digital strategies can result in long-term success for organizations of any size looking to make a big impact on their bottom line.
What is an SEO Agency?
An SEO agency’s primary purpose is to carry out search engine optimisation on a website to help its customers achieve the highest rankings possible for each chosen search phrase so that the customer is found in search results for these phrases thereby increasing the traffic and sales from the website.
Unlike PPC (Pay Per Click), the company appears in the search engines on an organic, natural listing basis without paying the search engine to appear in the search results.
The great thing about SEO is that your business will appear in search results for a much broader range of phrases than you would generally do when using PPC. However, whereas PPC and paid-for advertising will get you pretty much instant results in generating visitors to your website and sales, SEO is a slower, longer-term strategy and typically takes two or more months before you start to see real results. The great thing with SEO is that you will continue to appear in search results for some time afterward whereas, with PPC, your ads will disappear the moment you turn them off.
What is the right strategy for your business? We would be happy to discuss this with you.
What does an SEO agency do?
This depends upon whether it is an SEO company where its target audiences are local to you, national, or you are an eCommerce-based business. Also, each agency will operate differently, with varying standards and budgets to work with.
To help you, we have put together the following broad outline to help you understand what an SEO agency does and what you need to ask when looking for the right agency:
Analysis of your current position in terms of your website, chosen search phrases, and target audiences
For the discovery of your goals and objectives as a business
What is your current overall marketing strategy?
What digital marketing are you currently doing and what are the results?
Are you targeting the right search phrases?
What are the actual phrases used by your target audiences?
What are the search volumes associated with each intended search phrase?
How is your website currently ranked against these phrases?
What results should you reasonably get for each level of the SEO budget?
What does a PPC agency do?
PPC management agencies are a perfect resource for businesses looking to optimise their online presence. From researching industry trends and keywords, developing campaign strategies, designing visuals for ads, and writing ad copy - the list of services offered can be vast! With so much variety in pricing plans from agency to agency, business owners must research to find the perfect fit.