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Every website has a distinctive set of goals. An e-commerce store sells products, and blogs aim to convert visitors to subscribers. Unfortunately, many site owners don’t have as much awareness as they should of how well they’re reaching those objectives, and many marketers gauge success in terms of traffic and rankings instead of conversions.
But these metrics aren’t sustainable. They may look impressive on paper, but long term, It’s better to have fewer visitors but more sales compared to the opposite.
“We are really happy with the work they are doing, they have made a massive difference to our online presence which in turn has dramatically increased our leads.“