Google Ads are a great way for businesses to reach their target audience, but how often do people actually click on them? It’s a valid question that marketers want the answer to. After all, knowing the answer can help marketers make informed decisions about their online advertising campaigns and budget allocations. In this blog post, we’ll take a look at the numbers behind Google Ads and determine just how effective they are in terms of website visits and conversions.
Do People Click on Google Ads?
The short answer is yes! According to recent statistics, around 40% of people click on Google Ads when they appear in search results. This number is slightly higher than it was in the past—in 2018, only 36% of people clicked on ads—so it appears that more and more people are willing to interact with ads when searching online.
That said, not all ads get the same level of clicks. The most successful ads tend to be those that have been properly optimised for search engine optimisation (SEO) and tailored for specific audiences. When an ad contains relevant information that answers a user’s query directly, it’s much more likely to be clicked than one that doesn’t. Additionally, ads with catchy headlines or eye-catching visuals also tend to perform better than those without them.
The Cost Per Click (CPC) for Google Ads can also vary depending on how competitive your industry is. For example, if you’re selling products or services in a highly competitive market such as finance or travel, your CPC may be higher than if you’re selling products or services in a less competitive market such as plumbing supplies or gardening tools. Generally speaking, however, CPCs range from £1-£5 per click across all industries.
To sum up, Google Ads can be incredibly effective when used correctly. They have the potential to bring in high-quality leads at relatively low cost per clicks (CPC). That said, it’s important to optimise your ads for SEO and make sure they’re tailored specifically for your target audience in order to maximise their effectiveness. With proper optimisation and targeting techniques, you can ensure that your ads will get noticed by potential customers and drive up website visits and conversions significantly!