£30,000 revenue made for our recent ecommerce client - within 5 months!

FAQs: Answers to Common Questions

What is Digital Marketing?

Digital marketing offers a range of exciting opportunities for businesses to reach their target audiences. Through the use of email, social media, and web-based advertising coupled with text and multimedia messages, brands can create powerful connections with potential customers on multiple digital channels - helping them spread brand awareness quickly across the internet landscape.

What does a Digital Marketing Agency do?

A digital marketing agency provides a comprehensive suite of services to help businesses reach their desired audiences and create meaningful connections. The services can range from developing an overarching strategy, creating content, performing market research, or launching PR campaigns. At its core, the primary goal is threefold: increasing online visibility; conducting targeted market research, and integrating various platforms for maximum impact. With these tools at hand, teams will be able to engage with customers more effectively than ever before!

What is SEO?

SEO is a valuable tool to help direct more potential customers toward your website. By optimising the quality and quantity of web traffic, you can substantially improve visibility on search engine rankings - generating an increase in sales as a result!

How Does SEO Work?

SEO is a unique process that helps optimise content and keywords for better ranking on search engine results pages. This can be done through techniques such as crawling, indexing, and ranking which result in organic traffic to your website. Quality of this acquired traffic should always take priority over quantity; ensure visitors are engaging with the correct information they sought out before numbers become relevant. With successful SEO practices come boundless opportunities - earn more visibility online!

How do you make SEO-Friendly Content?

Crafting engaging and informative content is key to gaining organic visibility, making keyword research an essential part of the process. By understanding what terms people are looking for you can effectively target their search intent, choose the right format and implement effective on-page SEO techniques that will get your content ranked higher in SERPs.

What are keywords?

In terms of digital marketing, Keywords are words (singular or plural) that used in a search engine. Keywords play a critical role in online brand promotion. Every written piece on the web should be centred around keywords and should feature them prominently within its content, titles, and SEO elements. Ignoring keyword optimisation can significantly hamper digital marketing initiatives, so it's beneficial to craft effective strategies incorporating these terms for successful campaigns.


PPC and SEO are two effective methods of increasing traffic to your site. With PPC ads, businesses have greater flexibility when targeting customers or promoting special deals- although costs can quickly add up if not managed properly. On the other hand, SEO provides a long-term approach for boosting online visibility with higher organic traffic results that tend to be more cost-effective than paid options. Combining both strategies is often recommended for optimal results – allowing companies to reach new audiences effectively now as well as building an even stronger brand presence over time. PPC and SEO are two commonly used digital marketing strategies. PPC allows businesses to quickly promote deals or products to a specific audience, while SEO gives the best chance at long-term success through increased visibility online. For an effective strategy that benefits both short and long-term objectives, consider investing in both approaches – many companies have had great results by doing so!

What is PPC?

PPC (pay-per-click) is a powerful form of digital advertising that enables advertisers to pay each time their ad gets clicked. Through this model, advertisers can target specific visits to their website, app, or landing page by choosing relevant keywords and managing an effective PPC campaign.

How does PPC work?

When running such campaigns, the advertiser starts with keyword analysis which involves targeting keywords based on relevance and potential impact. This is to obtain a higher Ad Ranking when Google launches its auctions compiling all ads from the most qualified ones downwards. In conclusion, through proper research and management techniques, these cost-effective tools enable optimised solutions tailored specifically toward businesses’ marketing needs.

How much does PPC cost?

Unfortunately, there isn’t a clear-cut answer. It varies hugely depending on the size and duration of the campaign, see our pricing plans on our PPC tab

Do I have to update my site?

Staying up-to-date on website content and technology is critical for a successful online presence. Regularly updating the website ensures it offers consumers relevant, interactive information while also keeping pace with ever-changing technological advances. Not only that, regular updates are important to maintain good SEO rankings as Google favours websites whose content remains fresh. Ultimately this keeps users engaged and provides an enhanced browsing experience every time they visit your site.

How do I get in touch?

Thanks for your interest! You can call us at 0117 428 6812, email at hello@kleodigital.co.uk.

"professionalism, technical acuity and timeliness"

5* Google Reviews

Taking over an existing project, Kleo managed to turn around the development of a client site with professionalism, technical acuity and timeliness. As a designer, who values the ability to take a carefully crafted design and translate into a fully functioning website, Kleo succeeded on all fronts.

Julian Knott
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