Based in Bristol, we deliver results-oriented paid marketing services via Google Ads (PPC) to help you to drive conversions, whatever your objective.
Drive on-target traffic to the right place and at the right time with set-up support and ongoing campaign management from Google-certified experts.
Whether you have an existing PPC campaign previously running, or are looking for us to guide you on your first Google Ads journey, we work closely with you to understand your business, what you want to drive, and uncover opportunities utilising pay-per-click campaigns.
Let’s not join them, let’s beat them! Using intelligence tools, we uncover strategies of current competitors in the PPC field and put together a strategy with you that exceeds their performance.
There are many different types of Google Ads – all for different goals. Using the information we’ve gathered to date, we put together a PPC strategy thats right for you, your goals and your business.
Creating compelling ad content with a strong call-to-action is crucial to success of your marketing strategies. Ads need to be highly relevant to the target audience and consistently tested and refined to increase click-through-rates.
Referring back to our strategy and target audience for your business, we find the right mix of positive and negative keywords that we know will attract the right audience, and not waste budget on those we think may not be relevant.
On sign-off of the ad content, keyword targeting and PPC strategy, we can start building the campaigns. Whether we are taking over an existing campaign or are setting up a new one, we’re eager for you to start seeing results as soon as possible.
What is a PPC without conversion tracking? A important part of pay-per-click campaigns is that we’re able to track what’s working and what may need work. We ensure that the data tracking is accurate and gives us everything we need to make the best decisions for your PPC campaigns.
As part of the PPC service, we send out frequent reports on how your campaigns are performing and any adjustments needed from analysing the data. Strategy reviews with you are also an integral part of the Google Ads and paid search service we offer.
Pay per click (PPC) agencies tend to set-up, overlook and run marketing campaigns for businesses and clients looking for additional digital marketing support. Knowing the criteria for Google Ads, put you and your marketing budget at an advantage.
Whether you’re a business who has an existing campaign and needs someone to overhaul it and make improvements, or simply start from scratch, digital agencies have the knowledge, the know-how and the constant eyes for making the most out of our clients budgets.
We constantly keep clients up-to-date with their marketing activities at Kleo Digital. Weekly, fortnightly or monthly intervals, we send reports to our clients to update how the campaigns are going, what recommendations we have, and what we may need from the client for next steps.
SEO (search engine optimisation) & PPC (Pay per click – Google Ads) can sometimes work in tandem with each other, but it is very much down to the objectives of your digital marketing campaign and utilising the marketing that is right.
SEO (search engine optimisation) is focused upon generating natural listings via targeted key phrases for your website and this is completed over a long period of time – taking months and years. The good thing about natural listings is that although you’re starting from the bottom, it tends to have more staying power and costs you nothing per click – bringing unpaid traffic directly to your website.
PPC (Google Ads) appear above the natural listings in Google and are a paid for service by Google. You essentially bid per-click on key phrases, but can usually begin to achieve results and leads in a short amount of time. Once the PPC campaigns are turnt off, you will no longer appear within the ads space.
