CMOs know that the success of their business depends on how well their websites are seen. You have to choose between Pay-Per-Click (PPC) and Search Engine Optimisation (SEO), two popular ways to market online so potential customers can find your website. Before making a choice, knowing how each option can help your business is important.

 

What Is PPC?

Pay-per-click advertising is when you pay each time someone clicks on your ad. Advertisers bid on relevant keywords or phrases related to their target market to increase their exposure in search engine results pages. This kind of advertising puts the advertiser in direct contact with people looking for goods or services like the ones the advertiser sells. It also lets marketers track clicks, conversions, and ad revenue to measure their return on investment (ROI).

 

What Is SEO?

SEO involves making changes to the text of a page so that it shows up higher in the search engine results pages. SEO tries to create content that users will find helpful and important and improve how well that content ranks in search engines. When done right, SEO can help websites get more organic traffic—that is, traffic that doesn’t come from paid marketing or advertising—by making them more visible in search engines like Google, Bing, Yahoo!, and so on.

 

The Benefits of PPC & SEO

PPC and SEO each benefit CMOs who want to improve the exposure of their websites online. For example, PPC lets businesses target specific groups with highly targeted campaigns and gives them direct access to potential customers looking for relevant goods or services. On the other hand, SEO helps businesses build trust with customers by giving them helpful content that meets their needs and raises the website’s ranking in organic search results pages. CMOS needs to know what makes them different before deciding which choice is best for their business goals and objectives.

Choosing between PPC and SEO can be challenging, but knowing how they are different can help CMOs determine which plan will work best for them. Both choices have their benefits when it comes to improving the online visibility of a website. However, when used together, they can increase ROI and drive organic website traffic by making them more visible in organic search engine results pages. In the end, knowing these strategies will help CMOs use both to get the most out of their investments and get more qualified leads straight from search engine queries.